Big-name comic book publishers Marvel & DC have been visibly struggling to pull in and retain new readers. That’s why webcomic creator Ngozi Ukazu’s killer success with her kickstarter campaign is such a big deal.
Ngozi set a goal of just over $30k to put her webcomic, “Check, Please!” into print. In about a week, she’s broken $250k.
That is an incredible feat for a number of reasons:
- $220k above your goal is huge enough already, but on top of that, she still has over 20 days left in the campaign. Her funds are rising steadily.
- The entire comic is available to read online for free. Everyone who contributed is donating money to a story that they already have full access to.
- “Check, Please!” is not a comic with mass market appeal. It’s very niche — a sports story with m/m romance as the main plotline.
- Ngozi didn’t have to pour financial or marketing resources into this comic to make it a hit. It gained its huge fan following almost entirely by word of mouth.
It’s downright inspiring to see a solo artist achieve this kind of success. It proves you don’t need a big corporation or publisher backing you, and that consumers really will pay money for media they care about.